New Snowflake Features Released in September 2022

Snowflake’s new releases in September included improvements in collaboration, more seamless failover with client redirect, updates to automated data pipeline scheduling and data classification, and several new additions to Snowflake Marketplace.

Collaboration and Snowflake Marketplace Updates 

Listing Discovery Controls—now in public preview

Listing Discovery Controls is now in public preview, advancing privacy-preserving collaboration in the Data Cloud for both providers and consumers of data. Providers can flexibly share data across one or more internal or external business partners, preserving privacy with listing discovery controls while leveraging cross-cloud auto-fulfillment, programmatic and visualized usage analytics, and monetization capabilities. Consumers can more easily draw value from the shared content thanks to rich metadata, such as example queries, descriptions, and categories. 

Automated fulfillment of data products across clouds and regions—now in public preview

Automated fulfillment can be harnessed to provide global availability of fresh, up-to-date data across clouds and regions when sharing listings privately or publicly via Snowflake Marketplace. Visit the Provider Studio to review your listings and set up the refresh frequency to ensure that consumers in remote cloud regions have on-demand access to your data products without any additional effort on your side.

Data sharing from public, multi-tenant deployments to Virtual Private Snowflake deployments—now in public preview

Organizations whose Snowflake accounts sit in public, multi-tenant deployments can now securely share data with accounts in Virtual Private Snowflake (VPS) deployments, unlocking the benefits of Snowflake’s privacy-preserving collaboration to even more Snowflake customers. If you are a VPS customer, contact Snowflake Support in order to start receiving data  from your business partners in public, multi-tenant e regions.

Cross-Cloud Business Continuity 

Support for Client Redirect now in general availability

Support for Client Redirect is now generally available—enabling seamless redirection of client connections across Snowflake accounts in different regions and clouds for improved business continuity. Client Redirect, together with Account Replication and Failover, enables recovery of account and client connections. Read more about redirecting client connections in our documentation.

Performance Features 

Additional support for Search Optimization Service—now in public preview (select regions)

Snowflake is pleased to announce the public preview of support within select regions for enabling Search Optimization for specific columns in a table. More specifically, this new service includes search optimizations for Column Configuration, Substring and Regular Expression Searches, VARIANT, and GEOGRAPHY. Get more details about this new feature rollout here.

Data Pipelines 

Serverless Tasks now in general availability

Snowflake Tasks allows users to schedule the execution of a SQL statement. With Serverless Tasks, Snowflake takes care of the heavy lifting of managing tasks for customers. Warehouse size and idle policy are automatically managed and optimized by Snowflake based on the customer’s pipeline use case. With Serverless Tasks, data engineers can optimize task management to achieve best use of compute and better cost-effectiveness (up to 35% in cost savings in some cases). They can also automate pipeline tasks and improve productivity by minimizing mundane tasks. Get more information about Serverless Tasks.

Data Governance 

Data Classification on GCP is now generally available

Data Classification for accounts that are Enterprise Edition (or higher) on Google Cloud Platform (GCP) is now generally available. This same feature was previously made generally available on Amazon Web Services (AWS) and Microsoft Azure in June 2022. Classification enables categorizing potentially personal and/or sensitive data stored in Snowflake tables and views, which can then be used to enable a variety of data governance, sharing, and privacy use cases. Read about our data classification capabilities.

Snowflake Marketplace 

Snowflake customers can tap into Snowflake Marketplace for access to more than 1,500  live and ready-to-query data, data services, and applications (applications are currently in private preview) from over 310 third-party data providers and data service providers (as of July 31, 2022), as well as market their own products across the Snowflake Data Cloud. Visit Snowflake Marketplace.

Recently Added Marketplace Providers


External Tables

Our team is taking care of building and maintaining retail-focused data sets from hundreds of APIs. Explore and analyze quality data. Learn more.


A single solution to all your hiring needs. Designed to tackle the biggest challenge facing growing organizations – hiring the best talent. Lever is the only platform that provides talent acquisition leaders from all sized companies with a complete applicant tracking system (ATS) and robust candidate relationship management (LeverCRM) platform in a single solution. Learn more.


Alteryx delivers end-to-end automation of analytics, machine learning, and data science processes, enabling the agility needed to accelerate digital transformation. With the Alteryx Platform you can automate analytics and data science, embed intelligent decisioning, and empower your people to deliver faster, better business outcomes. Learn more.



Alveo is the leader in market data integration and analytics solutions for financial services. Focused on optimizing data flows for business user self-service, we provide cloud-native data aggregation and data quality management that enables clients to easily access trusted data while maximizing their data ROI.

Through our managed services, we ensure that clients can smoothly onboard, prepare, and validate data for use in operations, trading, investment management, pricing, risk, reporting, and machine learning.

We service a global client base, and our award-winning technology provides easy integration into business user workflows and a proven platform for advanced analytics. Through combining deep domain expertise with the latest open source technologies, we help financial institutions ensure high-quality data, optimize market data cost, and maximize productivity. Learn more.



A platform and ecosystem that collapses the expense of analyzing internet-connected devices, the people they represent, and the relationships between them. Learn more.

Health & Life Sciences


With specialization in chronic conditions, OM1 is reimagining real-world data and evidence by developing large, electronically connected networks of clinicians and health data in rheumatology, dermatology, gastroenterology, cardiometabolic, respiratory, mental health, central nervous system, and other specialty areas. Leveraging its extensive clinical networks and AI platform, OM1 offers industry-leading enriched healthcare data sets, research analytics, data modeling, decision support, and retrospective and prospective clinical studies. With a focus on high-quality data and clinical outcomes, the offerings are used for accelerating research, demonstrating treatment effectiveness, supporting regulatory submissions, monitoring safety, and informing commercialization. Learn more.


RudderStack Inc.

RudderStack turns your Snowflake instance into a Customer Data Platform. Collect data once and send it in real time across your entire stack. Learn more.

Andrews Wharton Inc.

Since 2001, Andrews Wharton (AWI) has provided direct response solutions to execute on your marketing initiatives. We deliver certainty within the data solutions marketplace with leveraging, targeting, and delivery capabilities. Learn more.


REWORTH Analytics

We build a better tomorrow with data by empowering companies and business owners to make data-centered decisions based on the customer’s behavior and engagement with their brand. Learn more.


​​Forward-Looking Statements

This post contains express and implied forwarding-looking statements, including statements regarding (i) Snowflake’s business strategy, (ii) Snowflake’s products, services, and technology offerings, including those that are under development or not generally available, (iii) market growth, trends, and competitive considerations, and (iv) the integration, interoperability, and availability of Snowflake’s products with and on third-party platforms. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described under the heading “Risk Factors” and elsewhere in the Quarterly Reports on Form 10-Q and Annual Reports of Form 10-K that Snowflake files with the Securities and Exchange Commission. In light of these risks, uncertainties, and assumptions, actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. As a result, you should not rely on any forwarding-looking statements as predictions of future events. 

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