Salesforce, a specialist in CRM, has revealed it plans to invest $4 billion in its UK business in the next five years.
Salesforce is experiencing rapid growth in the UK as companies invest in their digital transformations and leverage the incredible innovation cycle around artificial intelligence. The company has been investing in the UK over many years and this new investment builds on a previous five-year investment of $2.5 billion announced in 2018. This continued investment in the UK is expected to drive innovation and support its growing customer base.
“Salesforce’s major investment in its UK business over the next five years is a ringing endorsement of our economy,” said UK Prime Minister, Rishi Sunak. “It will strengthen the company’s UK presence, increasing capacity, as well as creating vital jobs, reinforcing our position as one of their largest markets outside of the US. This investment sits alongside my key priority to grow the economy and pledge to make the UK the best place in the world to start, grow and invest in tech businesses.”
Marc Benioff, chair and CEO, Salesforce, said: “This significant investment builds on our long-standing commitment to the UK.
“The UK is home to some of the world’s most incredible, innovative companies, and we’re thrilled to work together with them to drive the next wave of digital transformation in this new AI era.”
Zahra Bahrololoumi, CEO, Salesforce UKI, said: “As an important global tech hub entering a new, fast-moving innovation cycle led by generative AI, the UK has a golden opportunity to unlock long-lasting value for the economy and grow its status as a technology leader.
“A clear pro-innovation regulatory framework that compels safe and responsible use of AI is vital, and Salesforce is fully focused on bringing secure, trusted, enterprise ready generative AI to UK businesses.”
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.
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Tags: AI, investment
